The new owners of this acoustics materials business wanted to update the brand to reflect the growth and changed direction they brought to the enterprise. We worked closely with them to develop a new visual identity and website.
Coining this venture a "restartup", the Sonus team sought to bring a fresh business perspective to a company with a 30+ year history. Their approach to sales, customer service, and even product innovation needed to be reshaped. The leadership group came together in an intensive workshop to map out how a new, re-invigorated brand would resonate with their employees, industry partners, and end-customers.
Analysis of the competitive landscape revealed that the human appeal of good acoustics is poorly highlighted in the market. While their competitors focused on technical aspects of acoustic paneling, we wanted Sonus to highlight the emotional aspects of experiencing a space with great acoustics. Humans gravitate towards warm, vibrant and functional spaces, which we represent with a bold and dynamic brandmark.
The new Sonus website serves this core brand idea by presenting people's experiences in a mix of spaces and by featuring the Sonus workshop to showcase their exacting craftsmanship. We built a user-friendly, filterable product section and automated the cart functionality so users can order samples in just a couple of clicks–something Sonus knew to be key to their customer service promise.