Safe Harbor offers banking and business services otherwise unavailable to the cannabis industry. We helped them prepare for a national brand launch of their product offering.
We worked with Safe Harbor to develop their brand framework and crafted core messaging presenting their ethics of providing a safer way to do business for cannabis companies while also protecting communities.
We designed a website that distilled the financial and legal complexities of the product while addressing two distinct yet equally important target segments, guiding each user group to the right information thanks to clear site navigation and structure. Simultaneously, we worked closely with Safe Harbor's legal counsel to develop web copy that satisfied stringent guidelines.
We applied the new brand identity and messaging to the design of a large booth for their official launch event.