K2 Consulting is an international industry leader in construction management, project controls, and security solutions. We collaborated with K2 to better emphasize their expertise and value to their industry partners.
K2's old site structure weighed heavily on search optimization, resulting in a massive sitemap, useful information buried under multiple levels and content focused on features instead of benefits and value. We overhauled their information architecture, site structure, and web copy to reduce the number of user clicks, make key content more accessible to better tell the K2 story.
The visual elements used on K2's old site positioned them as more of a traditional tech company and didn't speak to their construction heavy target audience. We developed a visual system of typography, architecture inspired imagery and minimalist graphic elements that clearly places K2 as construction experts who leverage technology and process. We also refined K2's brand color palette to give them a modern yet mature personality befitting of both the K2 team and their client-base.
We pulled the new site architecture, web copy and visual style into a custom, responsive website with robust content editing functionality for K2 to manage internally.