Good Elephant

Yoga is for Everyone

Good Elephant is an app that makes yoga accessible and inclusive for everyone. We helped them refresh their brand as they expand into new locations nation-wide.

Brand Strategy
Visual Identity
UX Design
Collateral Design
Interface Design

Good Elephant makes yoga inclusive by leveraging community and removing the typical barriers that discourage newcomers. We helped develop the Good Elephant name and, to accompany the name change, designed a new logo and identity that embodies fun and joy while also embracing the imperfection of life.

Event Collateral

Good Elephant depends on a team of City Leaders and Yoga Instructors to promote and run classes. We designed a series of event flyers and promotional card templates for leaders to their promote classes and represent the Good Elephant brand in a cohesive manner.

Mobile App

The Good Elephant mobile application offers a simple interface that brings students, teachers and space owners together. We assisted in usability efforts and designed the interface and experience of the product.

Project Team
Brad Todd
Yannick Nelson
Chris Griffin
App Development