Colorado Custom Stairs is a one-stop shop for high-end stairs for selective customers. They handle all aspects of the process from fabrication to install and finish for general contractors and architects.
Owner Mike Fenice was looking to create a brand for his specialized stair offerings that stood apart from his primary flooring company. We worked with Mike to understand the competitive landscape, develop audience profiles, and identify what gave Colorado Custom Stairs its individuality in the building industry.
We wanted the visual identity to capture the uniqueness of Colorado Custom Stairs' products and positioning—one-of-a kind stairs executed with impeccable precision. We landed on a brandmark borne out of a larger, isometric pattern to tell the story of process, precision, and distinctiveness.