Irina Vlada offers a unique type of guidance at the confluence of spiritual, life, and business coaching. She trusted This\That to present her philosophy and approach in an accessible manner with a minimalistic aesthetic.
We evaluated Irina's existing online presence, assessed potential names for her new venture, and examined her positioning within the coaching space. The brand assessment revealed gaps between Irina's existing positioning and her desired brand personality. Together we mapped the strategy for the new brand which led to a full brand development cycle from naming to visual identity and more.
When developing Breathwise's visual identity we deliberately sought to bring into harmony contrasting elements, cultivate simplicity, and explore geometric shapes. It was important that we integrate 5 elements to symbolize growth and represent the koshas.
The Breathwise website is simple, clean and refined. Additional elements expand the brand system to illustrate each phase of Awareness Coaching as well as the different types of coaching offerings.