Braven converts single-use plastics that normally end up in landfills and oceans into second life materials, including fuels. Having patiently refined their technology, Braven is ready to expand their market and solve the plastics problem.
The Braven team balances an environmental promise with business sense and needed an identity that evokes their mission while not ignoring their bottom-line focus. We created an intentionally direct brandmark that signals their desire to get to work and solve the plastics problem. The Braven "Marble" serves as a multifunctional visual device, from a simple yet impactful punctuation to a symbol of a green Earth. The result is a flexible and responsive identity system that positions Braven as a unique solution in a saturated space.
Braven's key competitive advantage is their technology: it is refined, tested, and operational. On the website, it was key to present their complex technology with clear messaging and communicate Braven's operational readiness–they are prepared to integrate with municipalities right now. We used a combination of real photos of their pilot facility along with animated explainer graphics to unfold the narrative.