As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.
While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.
Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.