Naming
We took a working list of naming options from the client through a validation process while also developing new naming concepts leveraging their brand attributes such as connection, guidance and nature.
Array is an environmental consultancy with a focus on air quality matters. We created their brand identity to coincide with the company's launch.
We took a working list of naming options from the client through a validation process while also developing new naming concepts leveraging their brand attributes such as connection, guidance and nature.
Our discovery phase revealed a strong affinity for green and blue color palettes within the environmental consulting space. We pushed for a distinct color palette inspired by a vanilla sky. This approach evokes the idea of clean air in a unique and differentiated way.
We further expanded the visual brand story with the website and set Array apart from other environmental consultants. To compliment the unique color palette and move away from typical nature images, we curated photography of buildings + air interacting together as a way to depict an environmental balance.
