Your exclusive brand partners.

This\That works with fast moving companies to define and visualize their brand—one client at a time.

Humin
3-Week Sprint
Industry: Mortgage
Brand Framework, Visual Identity, Website Design & Build
Hammerwell
4-Week Sprint
Industry: Residential Design & Build

Strategy, Visual Identity, Website Design & Build
Embark
7-Week Sprint
Industry: Digital Marketing

Strategy, Naming, Visual Identity, Website Design
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Our single project approach creates a unique client experience.

Predictability from start to finish

Client engagements are delineated into a series of workshops and sprints, all with clear goals and outcomes. This allows you to plan your team's involvement throughout the project with no surprise meetings or unexpected tasks.

Maximized focus and creative freedom

Without the distraction of other projects, we get to really experience a state of flow, allocate time to exploring the unexpected and embrace the challenges that emerge from the discovery process.

Facilitated simplicity through collaboration

You're never on your own partnering with This\That. We guide you through everything from goal setting to review sessions so you are making clear and informed decisions focused on defined success factors.

Momentum for branding and beyond

We're always engaged on your project and this means your project doesn't slip down the priority list–yours or ours. Most importantly, it lets us launch sooner so you can keep the momentum beyond the project.

Our single project approach lets you launch sooner.

A typical Brand Sprint looks something like this, but we customize it to your needs.

Pre-Sprint
1–5 Days
Gather data and assemble your team
Brand Sprint
1–2 Weeks
Brand Alignment Sprint to align and define your core brand.
2–3 Weeks
‍Visual Identity Sprint to create the visual language that speaks to your tribe.
2–3 Weeks
‍Website Sprint to design and build the center of your digital universe.

Designed to better serve founders.

Our approach gives you clarity in making vital brand-defining decisions while also giving you confidence that we'll hit our milestones on schedule so you can launch sooner. It's built for those who embrace change and cultivate a growth mindset.

After 20+ years and 100s of clients, we just knew—agency process is misaligned with the needs of innovative founders.

Momentum, collaboration, and guidance are key to the success of your organization, and the foundation of our brand development approach.

With This\That you engage in a high-touch experience where you work directly with the strategists and creatives who will shape your brand.

More About This\That

The Work
The Approach
The People
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Partner with us to launch your brand sooner
Schedule an Intro Call