Brand Building Made for Early-Stage Startups

A flexible, cost-effective way for early-stage founders to get agency-level brand guidance.

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Learn Branding Habits That Supercharge Growth

With Brand Building for Startups™ we’ll give you simple, repeatable tools you can use to overcome brand challenges that matter to you right now, such as:

Improving Sales

Product Value
Testing Your

Market Fit
Telling Your

Brand Story
Aligning to Audience
Increasing Your

Brand Visibility
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25+ Years of Brand Building

Small Steps,
Big Results

This is not classic brand strategy. Brand Building for Startups™ is iterative and focuses on the needs of your startup—today.

Alongside a Senior Brand Strategist, you’ll explore a single, focused exercise each week.

The work is designed to move your brand forward in small, attainable steps. Each session will include action and accountability to put things in place to test, learn, and refine.

Works with your busy schedule.

Each week will only require 
~3 hours of your time, split between self-guided work 
and a consultation with a This\That Partner.

Branding with a bootstrap mindset.

Comprehensive brand strategy is expensive. It also takes longer to see results. At a fraction of the cost, you get small scale wins sooner.

Adapt with changes as they happen.

The value of branding at your stage is about iterating and learning. The landscape is constantly changing. We guide you through it in real-time.

Sign Up Now for Early Pricing

This\That helped us to understand the Hammerwell brand in more depth which gave us permission to make intelligent and in some cases more risky decisions around our brand.

—Mark Attard \\ Hammerwell

But Not Alone

Brand Building for Startups™ begins with an 8-week engagement.

Each week we'll focus on defining one aspect of your brand. We'll help you make it tangible so we can test, learn, and iterate.

It only takes a couple of hours per week:


Brief Self-Guided Exercise

Each week, spend 1 to 2 hours focused on clarifying a key aspect of your brand.


Weekly One-On-One

Alongside a Senior Brand Strategist, spend 1 hour digging deep to make your ideas meaningful and tangible.


Small Action Steps

Conclude each session with a commitment to small, actionable next steps to apply this aspect to your brand.

Get Early Pricing

Only ($899) $749 per month*.
* Paid in advance

More Options to
 Build Your Startup Brand

This\That is a brand strategy and design agency. We work with fast-moving startups at all stages of growth and funding to build and launch brands sooner.

Get It Done 

In a Single Day
Book a Brand Workshop
Design Your

Brand Identity
Explore Brand Sprints
Launch a Website
on Webflow
See Our Work
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