With Brand Building for Startups™ we’ll give you simple, repeatable tools you can use to overcome brand challenges that matter to you right now, such as:
This is not classic brand strategy. Brand Building for Startups™ is iterative and focuses on the needs of your startup—today.
Alongside a Senior Brand Strategist, you’ll explore a single, focused exercise each week.
The work is designed to move your brand forward in small, attainable steps. Each session will include action and accountability to put things in place to test, learn, and refine.
Each week will only require ~3 hours of your time, split between self-guided work and a consultation with a This\That Partner.
Comprehensive brand strategy is expensive. It also takes longer to see results. At a fraction of the cost, you get small scale wins sooner.
The value of branding at your stage is about iterating and learning. The landscape is constantly changing. We guide you through it in real-time.
This\That helped us to understand the Hammerwell brand in more depth which gave us permission to make intelligent and in some cases more risky decisions around our brand.
Brand Building for Startups™ begins with an 8-week engagement.
Each week we'll focus on defining one aspect of your brand. We'll help you make it tangible so we can test, learn, and iterate.
Each week, spend 1 to 2 hours focused on clarifying a key aspect of your brand.
Alongside a Senior Brand Strategist, spend 1 hour digging deep to make your ideas meaningful and tangible.
Conclude each session with a commitment to small, actionable next steps to apply this aspect to your brand.
After the intitial 8-weeks, you can continue weekly sessions for custom guidance to keep evolving your brand.
This\That is a brand strategy and design agency. We work with fast-moving startups at all stages of growth and funding to build and launch brands sooner.